During these unprecedented times of uncertainty and shutdown throughout the UK, Merlin is compelled to support the motorcycle industry which has been hit by the retail shutdown and social distancing measures.

There's no doubt that coming into the SS20 season the industry's core (bricks and mortar) has been and will be severely impacted due to closing the doors of physical stores and/or lack of staffing to fulfil online business. 

Merlin is extremely grateful for the many years of commitment and support received from bricks and mortar dealerships and in the current situation Merlin are launching a consumer delivery system to play its part in supporting the industry by providing revenue even where the shop doors are closed. 

We are providing the ability for consumers to receive product directly from Merlin and following the sale to choose their nearest/nominated Merlin authorised reseller. Merlin will then give that chosen retailer the commission, as if it the product had been sold through their store.

The commission from Merlin is for the entire margin that would have been earned had that item been handled and processed through the retailer themselves. This will help cashflow for retailers during the challenging Covid-19 shutdown and social distancing measures.

Ride Safe, Merlin.